We held two event in support of this:
Saturday 12 February: International #BoycottPUMA day of action
Puma continues to sponsor the Israel Football Association (IFA), which operates in illegal Israeli settlements on land stolen from Palestinian people.
Puma’s sponsorship brings international legitimacy to the IFA and helps sustain the infrastructure of illegal Israeli settlements, and Israel’s ongoing dispossession of the Palestinian population.
The four year contract is up for renewal this year... so action now could send a clear message.
PACBI (The Palestinian Campaign for the Academic & Cultural Boycott of Israel) - supported by PSC - have called for another PUMA Day of Action. PACBI BDSmovement